Farrukh Sharif
Creative Director, Synthesis
10 October
11:30–12:00
Hall
Ballroom I
Section
Impact Session
TAF!26 Speaker · 10 October
11:30 · Ballroom I
About the speaker
Farrukh Sharif is the Creative Director of Synthesis, one of Central Asia's leading independent advertising agencies. With more than 10 years of experience at the intersection of strategy, creativity, and culture, he has delivered over 800 projects and received more than 100 awards at regional and international festivals, including Red Jolbors, TAF!, White Square, KIAF, Ad Black Sea, E+ Awards, Epica Awards, and Pentawards.
He has also served as a jury member for several prestigious international festivals, including TAF!, White Square, E+ Awards, MAD STARS, and PHNX Awards.
Farrukh Sharif
Creative Director, Synthesis
Session
10 October 2026 · Hyatt Regency Tashkent
11:30
Panel discussion: Creative That Works: What Makes Advertising Strong Today?
11:30–12:00 · Ballroom I · Impact Session
Panel participants
Maxim Ponomarev
Co-founder of Friends Moscow and mads Russia
Elena Palamarchuk
Chief Executive Officer, Jekyll&Hyde, Russia
Alexander Popkov
Independent Strategist
Maria Moon
Founder & CEO of NOTO Agency, Kazakhstan
Temur Sa'diy
CEO/Design Director of MA'NO Branding
Ivan Shavrov
Brand Experience Managing Director RoRe Group Agency
TAF!26
The 8th Tashkent Advertising Festival TAF!26
The largest international advertising event in Uzbekistan.
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10 October
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70+ Speakers
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6 Halls
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7 Sections
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Hyatt Regency Tashkent
Venue
Hyatt Regency Tashkent · 10 October 2026